We are glad to announce that you can now connect and promote your products using TikTok business module. The new TikTok integration module makes it easier than ever to unlock TikTok innovative social commerce features to drive traffic and sales to a highly engaged community. At set-up, it just takes a few clicks to connect to TikTok and get started with ad creation! You can sync your store catalog and even install the most advanced TikTok pixel that provides advanced visibility into detailed campaign performance tracking. This tool makes your marketing data actionable, allowing you to assess campaign efforts and maximize business impact. Reach new audiences and drive more sales when you sell via one of the world’s fastest growing social network!

Integration Features

Product Catalog
Automatically sync your Invotide store product catalog to TikTok in minutes unlocking catalog-based ad formats like Collection Ads and Dynamic Showcase Ads. This feature enables you to promote all your products and is perfect for getting your future customers excited about your products!

Create Adverts
Help the right shoppers find your profile and store with one of TikTok's powerful creative ad formats and easily get started with ad creation by selecting "Create an Ad" within TikTok integration page. You will then be re-directed to the Ads Creation Module. One of its key features is a Smart Video Generator that helps you create videos for your ads using your very own product pictures in minutes!

Note: The Ad creation function within the TikTok integration supports a limited number of campaign objectives and ad creation tools. For the full experience, use TikTok Ads Manager to set-up and manage campaigns. 

Maximize Advertising Efforts
Install the most advanced TikTok Pixel on your Invotide online store with one-click to unlock advertising tools that make your marketing data actionable, help optimize the results of your campaign efforts, and maximize your return on ad spend!
The TikTok Pixel automatically updates and leverages advanced matching capabilities to increase the visibility of your ads in front of the right shoppers.

Create unique and engaging content with one of our many ad formats

Example: Collection Ad

After you’ve synced your product catalog on TikTok via the integration module, check out:

1. The embedded Smart Video generator tool to create videos directly from your Invotide store dashboard with your existing product pictures.

2. A number of in-feed ad formats available to you on 
TikTok Ads Manager, including:

- Catalog-based Ad formats*: Leverage your automatically synced product catalog to enable seamless product discovery.

Spark Ads: Create a native ad display that uses organic TikTok posts. Publish ads using your TikTok account posts or work with TikTok creators to use their organic posts.

Lead Gen Ads: Seamlessly collect new leads on TikTok with instant, customizable forms that integrate with CRM partners to make qualifying and converting leads even simpler.

In a rush?
 Try TikTok Promote to bolster your organic videos to reach more viewers, guide more people to your online store, and improve your chances of gaining followers directly from the TikTok app!

*Please note that TikTok ads and partner services availability may vary depending on your region. Please reach out to TikTok support team for more details.

How To Setup TikTok Integration Module
Get your business ready to advertise on TikTok in a few easy steps.

1. In your admin panel, navigate to the Modules by selecting settings menu and then choose "Modules" option. See screenshots below for details.



2. In the modules page, search for the TikTok Business module and install it as shown in the screenshot below.

3. Once TikTok module is installed, open the TikTok module page, navigate to the settings section, fill in the blanks and check if all information is correct for your store (don't forget to save). See screenshot below for details.

4. Once you're done setting up the module, navigate to connection section, click "Connect" button and start connecting your store with TikTok!

5. Follow the prompts to complete TikTok integration set-up process

To watch a video guide on how to integrate your store with TikTok, click the link below.




What does the TikTok integration enable? 
With the TikTok integration setup you will have:
1. Easy TikTok For Business and Ad accounts set-up
2. Developer-mode pixel installed in one click
3. Automatic catalog sync, which powers access to Collection Ads and Dynamic Showcase Ads, as well as upcoming e-commerce features.
4. Access to assisted ad campaign creation within your dashboard.

Do I need to have a TikTok  account?
You don't need an organic TikTok account to run ads like Collection Ads. However, to use upcoming organic shopping features, you will need an account with organic presence.

Why should I install this now?
Even if you do not currently run ads, the Pixel will begin to collect data which will allow you to then retarget and reach TikTok users who are interested in your products. Also, only integration users will have pre-general release access to some of our upcoming visibility tools. 

TikTok Pixel: 

What events does the TikTok Pixel support?
The developer-mode pixel automatically installed during the TikTok integration set-up supports View Content, Start Checkout, Add to Cart, and Purchase events.

What's Advanced Matching?
Advanced Matching is an upgrade to the TikTok Pixel that allows you to send privacy-safe hashed customer information (email addresses and phone numbers) to increase the match rate between TikTok ad clicks (and at a later date views) and conversions that happen on your website.

Ads Creation from the TikTok integration: 

How can I create ads on TikTok? 
You may create ads on TikTok Ads Manager and/or via our TikTok integration (for a conversion campaign). For access to all other objectives (such as reach, traffic, app installs, video views, and lead generation), please use TikTok Ads Manager. See how to choose the right objective here.

Are there any prerequisites before ads creation? 
You must have your Ad Account in an approved state and have payment methods setup before an ad campaign can start delivery. For more details on account approval, please see here. For more details on accepted payment methods, please see here.

Will I be able to see all campaigns implemented via the TikTok integration on TikTok Ads Manager? 
You will be able to see all campaigns created on the TikTok integration on your TikTok Ads Manager account. 

Which product categories are allowed for advertising?
Click here for a detailed overview of product category restrictions in our advertising.

We hope the new TikTok integration will be useful to your business, feel free to try it out and let us konw what you think by sending email to support@invotide.com. You can also create a support ticket through your client account if you experience any issue and we will do our best to resolve the issue as fast as possible.

Tuesday, June 21, 2022

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